Most research in the HuMAN Lab focuses on the
exploration of nonconscious motivational needs and processes
in humans, how they manifest themselves in brain, physiology, and behavior,
how they interact with an individual's conscious motivational values
and behavioral goals. Many studies center around three fundamental
nonconscious motives: the needs for power, affiliation, and achievement.
with a strong power motive derive pleasure from influencing
and dominating others; individuals with a strong affiliation motive experience
harmonious contact with other people as satisfying; and individuals
with a strong achievement motive get a kick out of doing something well
improving on a task. As a consequence, being high in a given
motive makes a person more prone to orient and energize her or his behavior
motivational incentives in the environment and to better
learn behaviors and cues associated with the satisfaction of the motive.
Past and ongoing research in the HuMAN Lab has focused on the following issues: